Human-Centered Leader & Hands-On Researcher

I help organizations make smarter decisions, align faster, and deliver meaningful experiences at scale. Over the past decade, I’ve led and scaled research functions that directly influence product strategy, executive decision-making, and cross-functional execution. At Craft, I’ve grown a high-performing research team while shaping a culture grounded in trust, clarity, and shared ownership.

My work leverages insights to drive business impact. I have led initiatives that:

  • Drove product and business strategy through actionable, decision-ready insights

  • Established research strategy that informs real-time product and operational decisions

  • Improved cross-functional alignment by reducing ambiguity and clarifying priorities

  • Elevated research from a support function to a core driver of strategy and outcomes

As a leader and certified coach, I approach culture as a system, not an initiative. Strong teams are built through clear goals, feedback loops, and leadership behaviors that enable people to do their best work together.

Education

University of Chicago
Masters of Arts in Social Science
Focus in Social Psychology

2015-2016

George Washington University
Bachelor of Arts in Criminal Justice
Magna Cum Laude

2011-2015

Work Experience

Built and scaled research functions both within Craft and for client organizations, positioning research as a driver of meaningful, human-centered outcomes at scale.

  • Defined and evolved Craft’s research offering, establishing it as a strategic capability that shapes product, service, and experience decisions

  • Built and led a high-performing research team, while partnering with clients to stand up and mature their own research practices

  • Coached client teams and leaders to embed human-centered thinking into everyday decision-making and ways of working

  • Established design cultures grounded in trust, clarity, and shared ownership across both internal teams and client organizations

  • Designed and implemented continuous listening systems within client products and services to ensure real user needs consistently inform decisions

  • Shifted research from episodic validation to a sustained capability that drives alignment, reduces ambiguity, and improves outcomes across organizations

Craft
2021-Present

Led and evolved research practices within a fast-scaling marketplace, connecting customer insight to business strategy and improving experiences across a complex ecosystem.

  • Built and operationalized research systems that made customer insights accessible, actionable, and widely adopted across the organization

  • Designed and led company-wide learning agendas aligned to business and customer needs, enabling more proactive and confident decision-making

  • Synthesized signals across product, marketing, sales, and customer service to create a holistic understanding of the customer experience

  • Partnered with Product, Design, and leadership to shape roadmap decisions that improved trust, usability, and engagement across the platform

  • Led strategic research that reduced uncertainty, clarified priorities, and ensured teams were solving the right problems

  • Facilitated alignment across teams through workshops and shared frameworks, strengthening collaboration and collective ownership of outcomes

ezCater
2018-2020

Built a strong foundation in research leadership while delivering complex, large-scale studies that informed products used in everyday life.

  • Led end-to-end research programs for global clients, translating human needs into actionable product and design direction

  • Conducted research across diverse contexts, including early-stage product development and high-stakes, regulated environments

  • Delivered insights that influenced product decisions, improved usability, and strengthened trust in the end-user experience

GfK
2016-2018

Articles & Talks

Articles

  • Rapid Idea Generation & Evaluation, Ladies That UX Boston, September 2025

  • Human-Centered Company Culture Design, Medium Day, August 2024

  • Designing Products That Users Will Love, CSI Conference, April 2022

  • How to Present UX Research, Lesley UX Studio, October 2020

  • Creating & Socializing Findings, Lesley UX Studio, November 2019

  • How to Think like a Design Researcher, Ladies That UX Boston, October 2019

  • Agile User Research Methods for Scrappy Teams, Prescribe Design, July 2019

  • Walking a Tightrope Between Qualitative & Quantitative Methods of User Research, ProductCamp Boston, July 2018

Talks