I believe in evaluation, not validation.
Our client needed to figure out how to evolve their experience and ensure they were investing resources in the right ideas. They were struggling with jumping too quickly into thinking directions were validated before evaluating them. We partnered with them to understand user needs related to early ideas and iterate to define, evaluate, and launch impactful solutions.
I created a process to help us stay aligned with our clients and their stakeholders and avoid jumping too far ahead on ideas that weren’t worthwhile. It was important for the process to be simple, memorable and adoptable across their organization. Enter RIGE (or the dating framework).
Through our RIGE process, we de-risked decision-making in just 12 weeks on a key initiative, ensuring our client focused their investment in the most promising, high-impact opportunity and taking them from many ideas to detailed execution quickly. Most importantly, throughout the process, we kept our team aligned with the client and the broader organization.
When our client was ready to commit,
it was time for us to get back to dating. We handed off truly validated conceptual designs to the client team & started a new discovery cycle to find the next ideas worth dating.
Within six months, our client was executing on initial concepts and fueling their pipeline with high-impact, customer-driven opportunities.
“We needed that broader perspective, so it was perfect for Craft to come in and really dedicate the necessary time, effort, and energy to this and then give us a really informed perspective on whether it was worth pursuing or not. The dating framework was perfect for what we needed.”